Sunday, August 30, 2009

Hard and Soft Transmedia

So listening to a couple of cool podcasts from Henry Jenkins blog, most from about 2-3 years ago, I can't help but feel a little out of date. I've been thinking about these things for that long, but haven't put much effort into researching them until now. Still better late then never.

It's funny how all the examples I was thinking of are the ones they are using too - ie Matrix, Star Wars, LOTR, Batman, Spiderman, etc. Listening to this podcast with the creators of Heroes about transmedia and learning just how transmedia the show is has been fascinating. I always liked the program, but felt it fell flat in some places and didn't quite live up to its potential. That's what all these transmedia academics have been saying too! I have much more respect for the show now, and will have to make an effort to watch past season 2.

It seems one of the students in the Q & A session at the end of the podcast is thinking about some of the ideas I mentioned in my last post. The distinction I talked about between a 'disembodied narrative' and 'transmedia narrative' is described by the student as 'hard' and 'soft' transmedia, soft being those transmedia media stories that are just alternate media extensions of a successful property, and hard being what I describe as a disembodied narrative below. I like the scalability of his description which allows for a grey area rather then either/or, though I must admit I'm still partial to my term disembodied narrative. Coming from an interest in the queer community and politics, transmedia just makes me think of movies for transgendered people. (I won't even get into the resulting conotations then of 'hard' and 'soft') :P

Sunday, August 16, 2009

Transmedia Storytelling

What spurred me to start this blog was the enthusiam I had recently when I finally found other people talking about these same narrative ideas. I'd been thinking about how stories are told in contemporary media for a couple of years, and came up with the term 'disembodied narrative' for my own reference and understanding of the concept I'm getting to grips with. Of course, trying to find others interested in a similar idea is difficult if you don't know the right terminology, but I found it hard to believe that I could be the only looking at narrative in this way.

I wasn't, and it was quite exciting to find that academics have been talking about something called 'Transmedia Storytelling' for a couple of years now. It's a relatively new area of study, but it hits the nail on the head. Henry Jenkins, author of the book 'Convergence Culture' (which I really must read now) has a great blog on which he frequently discusses transmedia, in particular he offers a great introductory explanation of transmedia storytelling. He identifies many of the key ideas I considered part of disembodied narratives, particularly defining them as having 'no one single source or ur-text', which is the source of all information. He gives The Matrix universe as the example of this, although I would have to disagree on that point. Having other sources of narrative information, as many not-so-transmedia stories in our culture do, is not enough to undermine the status of an 'ur-text'. With Jenkin's example of The Matrix I would say the first film is the ur-text, even though there is plenty of other narrative information to be found in other matrix media. The reason is two fold - firstly because the film was the primary and main conception of the narrative, and where produced as the primary product (and income source), with all other matrix media seen as ancillary, even promotional product for the films. It was only after the success of the first matrix film that the franchise became transmedia. Secondly, this primacy of the films, at least in a commercial sense, does translate in to a cultural perception of the films as the more authentic source of narrative, esteemed by virtue of their greater marketing budgets, as the 'true' Matrix story. In other words, the Matrix film is still the ur-texts of the universe.

A true disembodied narrative would be created when not only the artistic, but also the commercial producers conceive of the narrative across multiple media as a unified whole, right from the conception, with none of the elements seen as merely promotion for others. I think what we have at the moment is transmedia narratives, but a disembodied narrative would have no original, initiating text - ie it's innately and neccessarily transmedia right from inception. We're close to that happening, but I'm not entirely sure we are there yet.

Saturday, July 25, 2009

What do I mean by ‘disembodied narrative’?

Originally stories only existed in people’s heads. Before writing, ancient cultures passed stories on orally, and each recipient could make what they wished of them in their own interpretation or retelling. Then people started making marks on things, voila we have writing, and now there is a much more accurate way of passing stories on. Skip ahead a whole bunch of centuries, and the majority of all stories, the ones that define our culture, are contained in books.

Since then a plethora of other media have developed that offer a variety of means for telling stories. We have come to think of these as what stories are – books, movies, plays, tv shows, but really the stories have always been in our heads. We know that books and movies etc can have as many interpretations as the people that consume them – but until recently the public perception was that author’s should limit the range of interpretation. There have always been authors who make their work deliberately ambiguous, forcing the audience more overtly to find their own interpretation and make their own story from it, but I would assert that this type of work has not been valued by the majority of our society. Then we got video games and Web 2.0 – and, well, as a culture we are still coming to terms with that, but we are slowly beginning to place more value on the interaction and contribution of the audience. We are in the midst of learning to appreciate that stories are as much what the audience brings to them as what they are given.

This is all very esoteric, but I do also have a much more tangiable concept of what disembodied narrative is. Media conglomerates have brought us some amazing franchise stories (and not so amazing) in the last few decades. There is the quintessential example, Star Wars, though there are many others, including Lord of the Rings, Star Trek, The Matrix, Harry Potter and Batman, just to name a few of the larger ones, but any book, movie, tv show, comic, etc that has been reimagined or extended into some other form fits here. Typically these stories all have a central text that is privelidged above all other texts, which are considered subsidiary. With Star Wars it was the ‘original’ movies, Batman was a comic, Lord of the Rings a book. Even the Bible could be considered the central text in the Christian story franchise. Yet why must we consider one text the most authentic source of the narrative, while others are secondary, just because they came after? Both the Matrix movies and video games where authored by the Wachowski brothers, yet the films are considered the ’source’ material. I would argue that The Animatrix, although created by different directors, and therefore not as authentic as the films, is actually, better and perhaps closer to the narrative I took from the original Matrix film, then the shoddy sequels Reloaded and Revolutions. This is becoming an irrelevent point, as media conglomerates put into production many of these elements simultaneously these days, with books, games and toys ready to go at the same time as a film. When all these things are essentially created all at once by an extended creative team, how can form of the narrative seriously be considered more authentic then the others?

What will emerge in our coming culture is a form of story-telling not embodied in a single text, but rather extant as disembodied narratives accessable through multiple texts in a variety of media. I’m looking forward to these stories with bated breath.

Monday, July 20, 2009

For blog’s sake!

I’ve got an idea. It’s about how the ways stories are being told in popular culture are changing thanks to new technologies. I keep seeing articles, blogs, videos and other random net emphemera that all seem to point to this trend, so it only seemed natural to collect them all here on a blog. Making these ideas open to anyone will hopefully invite feed back and help to clarify them and make them more useful. So wh00t, here it is.

Wednesday, July 1, 2009

About

I’ve studied multimedia and art history, and can’t get enough culture, high or low, pop or obscure. I want to share my fascination with all things fascinating and, of course, narrative in our contemporary, screen-soaked culture.

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