Thursday, September 27, 2012

Transmedia Storytelling and Documentary Filmmaking

There's an interesting article over on PBS's MediaShift on 'How Transmedia Storytelling Could Revolutionize Documentary Filmmaking'. It points out that Transmedia "can allow documentary filmmakers to not only reach new audiences, but also to create unique educational components to enhance their film's message and provide ways to partner with companies and brands, which can mean welcome financial relief to lighten the burden of the high cost of filmmaking."

And another good point:

"Kaplan believes the word "Transmedia" is a buzz term that while currently all the rage may soon go out of fashion. But the essence of Transmedia storytelling -- the integration of digital technologies and creating cross-platform experiences to enhance content, perhaps in a documentary's case its message -- is here to stay."

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