Tuesday, January 25, 2011

Kevin Smith's vision at Sundance

Say what you will about Kevin Smith, but the guy has vision and follows through on it. I've been saying for some time that the creativity and money that goes into marketing a creative product, like a film, would be better spent under the original author's direction. In Kevin Smith's case he argues that it would be cheaper, which I think would be because it would be more sincere and hence more effective (Sincerity is the golden rule in the Social Media age). Here is the full clip from Sundance where he announces his distribution plans for his new film 'Red State'. I really hope it works and shakes up the traditional model.


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